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We’re heading toward the end of the first day of the 2025 Amazon Prime Day deals event. And while there are three more days to go (yes, it’s doubled in size again), we wouldn’t hold out for long as a few have started to sell out already.
As someone who has covered the best Prime Day deals for every year Amazon has run the event, along with collective decades of support from my fellow deal hunters and product experts at Business Insider, we’re here to highlight the genuinely hot deals on the favorite products we’ve tested over recent years.
As is standard for Prime Day, most deals are reserved for Prime members. If you haven’t signed up already, grab a 30-day free trial.
Prime Day Apple deals
Amazon
The iPhones have once again stayed out of it, but the rest of the Apple device family has come to Prime Day’s 10th birthday in style. I’ve spent the day convincing myself that my original AirPods Pro 2 don’t need replacing with the USB-C model. But they’ve just dropped to their lowest ever price (and that one lightning cable in my house needs to go!). A bunch of modern MacBooks, iPads, and Apple Watches have also come in with the best prices I’ve seen all year for Prime Day.
The tariff situation is impossible to predict right now, but pricier electronics like these feel like they could be hit hard, so if you’ve been thinking about any of these items, it might be a savvy decision to buy soon, as they might become more expensive, even in the Black Friday sales.
- Read more: Prime Day MacBook deals | Prime Day Apple Watch deals
- See all the best Prime Day Apple deals
Amazon; Business Insider
Prime Day kitchen deals
Don’t let a heat wave ruin coffee for you this Prime Day, as there are plenty of deals. Save hundreds on a luxury Breville machine, or pop a pod in a range of Nespresso and Keurig offers. Instant Pot cookers and Ninja air fryers would very much like to steal that counter space away from our caffeinated crutch, though.
- Read more: Best coffee makers | Best espresso machines
- Browse more Amazon Prime Day kitchen deals
Kelly Burch/Insider
Prime Day home deals
Had your eye on a cordless Dyson vacuum cleaner for a while? Well, Prime Day is one of the smarter times of year to pick one up – they’re still expensive, as are their slightly cheaper rivals, Shark, but they are top-notch vacs that won’t fall apart in three months. Or, if you’d like to get on our imminent AI overlords’ good side nice and early, maybe it’s time to invite a robo vacuum cleaner into your home – just be nice to it.
Our roundup of Prime Day home deals also includes video doorbells (a battery-powered model with no hardwiring required), pet auto feeders, essential AC units, budget standing desks, and more.
- Read more: Best cordless vacuum cleaners | Best upright vacuum
- Read more: Best vacuum cleaners | Prime Day vacuum deals
- Read more: Best autofeeder for cats
- Read more: Best standing desk
- Browse more Amazon Prime Day home deals
Amazon
Prime Day tech deals
As expected, Prime Day tech deals are led by a range of Amazon’s own devices. This will be the cheapest time of the year to get an Echo speaker, Kindle, or Fire TV Stick.
TV deals have been a little thinner on the ground this year compared to last summer, but there are still some nice picks out there from Samsung and LG.
- Read more: Prime Day headphone deals
- Read more: Prime Day TV deals | Best 65-inch TV
- Browse more Amazon Prime Day tech deals
Prime Day beauty deals
It wouldn’t be Prime Day without an appearance from the Crest White Strips featured below. These super popular teeth whitening kits are a best seller in every major sales event nowadays. That’s probably for the best, given how much coffee we drink around these parts.
Dyson has released new SKUs of its highly sought-after Supersonic and Airwrap haircare products to make them a touch more affordable. These versions have hefty Prime Day Dyson deals to enjoy, making it a great time to strike.
- See more Amazon Prime Day beauty deals
Prime Day style deals
Branded style deals are often a bit harder to come by on Prime Day, but we’ve picked out a few highlights below. Bags and backpacks are a bit more present than clothing for now, but we’re hoping for some fresh deals as the four-day sale progresses.
- Browse more of our style editor’s Prime Day fashion picks, or head on over directly to Amazon for the full selection
Why you can trust Business Insider’s deals coverage
Our team of deal hunters has been covering the likes of Prime Day for a long time. Heck, I’ve actually covered every last one of them in my career over the last 10 years. And even more Black Friday and Cyber Monday sales.
We prioritize deals on items that we’ve tested in our extensive selection of buying guides and reviews. And if we’ve not tested an item, we’ll check around other professional and user reviews and make a judgment call on the item based on our expertise, and if it’s something we’d buy ourselves or recommend to a friend.
The item itself doesn’t just have to be good, though; we have to like the price. Not everything will necessarily be the cheapest it’s ever been, especially if it’s still relatively new. If something is always on sale for the same price, we’ll likely skip it unless it’s a super hot item we know and love.
Factors like inflation can sometimes make older prices harder to beat compared to a year or two ago – especially as some base MSRPs have actually gone up since release (hello PS5 and Xbox consoles), and sometimes Black Friday will knock off that little bit extra.
So we ask ourselves if we’re content with the value of a deal as it stands right now and won’t mind if it’s a few bucks less on Black Friday. If so, we’re happy to recommend it, again, with the proviso of whether we would part with our own cash at that price.