When you buy through our links, Business Insider may earn an affiliate commission. Learn more
Budrul Chukrut/SOPA Images/LightRocket via Getty Images; Business Insider
We’re one week out from the biggest shopping holiday of the year, and even Apple TV is getting in on the action in 2025. The new Apple TV Black Friday deal can help you save on TV, movies, and sports for your first six months of streaming.
The just-launched Apple TV Black Friday deal knocks over 50% off the first six months of service for new and qualified returning subscribers. The limited-time promo, which kicked off on November 21, brings the monthly subscription rate from $12.99 a month down to just $5.99 a month for six months. All in all, this will save customers about 54%, or $42 over six months. After the six-month promo period ends, subscriptions will renew at the then-standard rate (currently $12.99 a month), but subscribers are always able to cancel before then.
Apple TV, one of the best streaming services we’ve tested, has carved out a niche for itself since first launching in 2019. The streaming service, formerly known as Apple TV Plus, is home to several crowd-favorite Apple Originals, including programs such as The Morning Show, Ted Lasso, and Hijack. However, it has become best known for its prestige science fiction TV shows in recent years, including For All Mankind, Severance, Silo, and Pluribus, the latter of which is the newest addition to the pack and hails from Breaking Bad creator Vince Gilligan. The streamer also carries movies and select live sports, including the US rights to Formula 1 races beginning in 2026.
Below, you can find everything you need to know about the Apple TV Black Friday deal, including the exact end date and additional details about the service. For more sales, check out our guide to the best Black Friday streaming deals.
Apple TV FAQs
When does the Apple TV deal end?
The Apple TV Black Friday deal ends on December 1, 2025, which is Cyber Monday, so you have a little over a week to take advantage of the offer. Officially, the deal finishes on Monday at 8 p.m. PT, which shakes out to 11 p.m. ET in the US.
What else is on Apple TV?
In addition to all of the shows that we’ve highlighted above, Apple TV carries additional TV programs, like The Studio and Shrinking, and select movies, such as The Gorge, Killers of the Flower Moon, and The Family Plan 2. Apple TV is also becoming an increasingly sports-friendly live streaming service, from its Friday Night MLB games to its upcoming F1 races.
Apple TV has traditionally shown the MLS regular and postseason through its MLS Season Pass, available on its own or as an add-on to Apple TV, but Apple TV subscribers will have access to all MLS games beginning in the 2026 season without needing to pay for any extras in order to watch.
For more timely sales, check out our full Black Friday coverage. You can learn more about this deal and eligibility directly on the Apple TV website.